The campaign aims to bring down chronic ailments like heart disease, diabetes, cancers and stroke, which caused 53% of deaths in India in 2005.

Set up by the health ministry and the Public Health Fotmdation of India, the sites - www.healthy-india.org and www.foodpyramidindia.org - possib1y give the best nutritional advice based on the traditional lndian diet.

"Cancers apart, major risk factors for other diseases are high blood pressure, high cholesterol, not eating enough fresh fruits and vegetables, obesity and tobacco use. Five of these risk factors are caused by unhealthy diets and being physically inactive, which we hope to change through the campaign," says Health Minister An- bumani Ramadoss. "A third of all cancers, too, can be prevented by eating healthy and staying active."

Diet advice apart, foodpyramidindia.org has a calorie calculator to figure out how many calories your body needs - based on your age, height and activity level. It also categorises 'physical activity' as moderate or vigorous, in addition to a daily routine like walking, climbing stairs, doing household chores or playing outdoor games.